Company Profile

Founded in 2014 by Anil Lakhani, MCL Enterprise is one of the emerging companies in the world of fashion wear in India. Currently, the company owns and operates two brands: La Seven & Alex Parson. We have been providing world-class style that combines color, quality and fashion. Our versatile range catering to the discerning consumer straddles the entire spectrum ranging from casuals, formals and ethnic inspired shirts and T shirts.

Our team comprises of competent designers who have honed their skills and personally mentored by Anil Lakhani. His commitment to craftsmanship bears testimony towards every single design creation bearing the brand name LA SEVEN. After spending close to three decades in building the brand Gini & Jony where he steered the design, operations, brand strategy and sales functions, Anil decided to explore new horizons beyond kids wear and launch the brand LA SEVEN and foray into the men’s wear segment.

LA SEVEN is currently present in leading large format brand stores and retail outlets. The brand intent is to expand its retail footprint and reach out to the fashion conscious male across the country.

 

Mission and Vision

We want to be globally well known as an online brand for complete lifestyle. Anil Lakhani’s belief FASHION FOR EVERYONE motivated him to design trendy garments using good fabric at affordable pricing. We are trying to bridge the gap between overpriced branded garments and underpriced unbranded garment. We want to reach mid segment of society who are looking for a decently crafted stuff made from good, trendy & colorful fabrics without making a big hole in their pocket.

About La Seven & Alex Parson

LA SEVEN is an initiative that has been inspired to create product lines that range from affordable and mass-market to luxurious, high-end style and cater to the fashion & quality conscious male. In the dynamic world of fashion, where change is the only constant, our design team closely monitor emerging trends in fashion and diligently work towards creating products that are not just high on the style quotient but with a meticulous detail towards the quality aspect as well. A confluence of fine craftsmanship and design goes into creating every single product that reflects our brand LA SEVEN.